Welcome to
EastonRae
Expert CEOs for talent-led brands
We are a group of best-in-class operators obsessed with helping creative founders do what they do best: make magic.
We come on board as CEO or Chief Business Officer to oversee the “mechanics” - finance, ops, team, inventory, funding, growth, KPIs - so founders can focus on brand, creative, and product.
“It’s supposed to be hard. If it were easy, everyone would do it. It’s the hard that makes it great.”
Jimmy Dugan, A League of Their Own
You didn’t start your business because you’re a badass operator; you started your business because you were so passionate about bringing a product or service to life that you couldn’t sleep at night.
After nearly two decades, our goal is to take a little bit of the “hard” out of the process of running a business. We focus on the day-to-day operations so you can continue making brand magic.
Fractional & Interim CEO
As a CEO or Chief Business Officer, we’ll handle the business side of your company so you can focus on brand, product, and creative.
-
Until a brand hits certain revenue targets, a full-time CEO is usually unnecessary if the Founder stays on to manage product, brand, and creative. We will oversee:
– Operations & company-wide operating plans
– Finance, accounting, & dept budgets
– Fundraising & investor relations
– Data analytics & KPIs
– Hiring plans, onboarding & team management
– Growth and partnerships
– Inventory planning -
We can come on board for short periods to assist with:
– Turnarounds
– Leave replacements
– Founder sabbaticals
– Pre-M&A restructuring
– Pivots -
We work with Founders at the idea stage to help take them from idea to launch, focusing on:
– Business plans
– Financial projections, launch costs, and fundraising materials
– Supply chain partners
– Pricing, margin, & discount policies
– Hiring plans & vendor selection
– Competitive analysis & market landscape
– Brand strategy
Profitability & Growth
For founders who love the CEO role, we can create detailed operating plans and growth & profitability roadmaps to act as the company’s North Star for the Founder and key executives. We can also provide ongoing support as strategic advisors to the brand.
-
Have 6 months of runway left with no funding prospects on the horizon? We’ll pivot your company’s trajectory from “growth at all costs” to sustainable, long-term growth, getting most of our clients to break even or profitability within 6 months. This includes:
– Contribution margin analysis + revenue projections
– Pricing & Discount Strategy
– Zero-based budgeting + opex reduction
– Marketing efficiency & cohort analysis
– Team restructuring -
We can provide ongoing support to the Founder and key executives as a strategic advisor, focusing on growth & profitability as well as:
– Exit strategy and execution
– M&A evaluation and execution
– Board of Directors and Advisory Board
– C-level talent recruitment
– Brand partnership introductions
