Tropic of C

Our Role

Founder, Candace Swanepoel, hired Easton Rae in the spring of 2020 to create a roadmap for the company to navigate the COVID-19 crisis. We assumed the role of CFO and created its growth roadmap, hiring plan, and cut expenses by nearly 50% and also led the deal for its joint ventures with Bandier and Revolve.

Meet Tropic of C

• Turnaround CFO

• Financial projections

• Growth roadmap

• Hiring plan

• Expense reduction

• SKU rationalization

• COVID planning/crisis management

• Joint venture execution

Influenced by nature.
Inspired by the female form.